Brand Security
Optimisation
Keep your brand, business and customers safe. Defend your revenue streams against leakage. Build a powerful digital brand footprint.
Brand Security
Optimisation
Keep your brand, business and customers safe. Defend your revenue streams against leakage. Build a powerful digital brand footprint.
“Navigating domain recovery and enforcement with clarity and discretion.
Navigating digital brand enforcement requires an intentional and holistic approach. A centralised strategy strengthens discretion, supports consistent action across markets and enables organisations to regain control of their brand with clarity and confidence.
Digital Enforcement Strategy
Recovering a domain name can originate from many parts of an organisation — from launching a new brand to addressing threats such as cybersquatting, fraud or traffic diversion. Navigating these situations requires clarity about which domains truly matter and why.
Regaining control of your brand online is not a matter of collecting domains at random. Domain names differ enormously in impact, and prioritising the ones that influence revenue, reputation and security is essential. Allowing a third party to leverage your trademark in bad faith can result in lost traffic, brand erosion, budget leakage and even email compromise.
When approached strategically, domain recovery can be a profitable process. Understanding the mechanisms behind fraudulent or abusive domain names enables organisations to protect competitive advantage, safeguard digital performance and strengthen their overall enforcement posture.
Areas of action include:
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UDRP Complaints
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Domain Name Suspension
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Mobile App Takedown
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Website Takedown
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Copyright Infringement Complaint
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Social Media Fraud Mitigation
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eCommerce Fraud Mitigation
"Clarity and prioritisation are key to navigating modern brand abuse."
Strategic Domain Complaint Coordination
Domain complaints have become a critical part of modern brand enforcement. As brand abuse and cyber‑fraud evolve, organisations need a structured approach to identifying when a complaint is necessary and which domains pose the greatest risk.
Effective recovery is not about filing as many complaints as possible. It is about understanding the mechanisms behind abusive domains and prioritising the ones that impact revenue, reputation and security. When approached strategically, a domain complaint can protect competitive advantage and often pays for itself through regained traffic and reduced exposure.
As part of a broader enforcement posture, we help brand owners take preventative steps to secure key digital assets early, ensuring that a complaint does not escalate into further operational or reputational damage.
Domain Asset Strategy & Brokerage
Domain assets can play a significant strategic role — whether through targeted acquisitions, auction participation or the divestment of names that no longer support the organisation’s objectives. Understanding when to acquire, retain or release a domain requires insight into market behaviour, valuation and the broader enforcement landscape.
During portfolio optimisation, certain domain names may no longer hold operational value but can still generate capital. These assets can be leveraged to support larger strategic moves, such as acquiring high‑value generics or rebalancing annual brand‑protection budgets.
We help organisations identify which assets remain essential, which can be liquidated, and how to maximise value through discreet and well‑coordinated brokerage processes — whether the value lies in third‑party associations, category relevance or inherent traffic.